Privacy Policy

1. Introduction

Pyne ApS ("Pyne", "we", "us", or "our") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website pyne.dk or engage with our services.

This policy is designed to comply with the EU General Data Protection Regulation (GDPR) and Danish data protection legislation (Databeskyttelsesloven).

2. Data Controller

The data controller responsible for your personal data is:

3. Personal Data We Collect

We may collect and process the following categories of personal data:

3.1 Information you provide directly

• Name and contact details (email address, phone number)
• Company name and job title
• Messages and correspondence through our contact form
• Any other information you choose to provide

3.2 Information collected automatically

• IP address and approximate location
• Browser type and version
• Device information and operating system
• Pages visited and time spent on our website
• Referral source and navigation paths

4. Legal Basis for Processing

We process your personal data based on the following legal grounds under GDPR Article 6:

• Consent (Art. 6(1)(a)): When you submit our contact form or subscribe to communications, you consent to us processing your data for those purposes.
• Contract performance (Art. 6(1)(b)): When we need to process your data to fulfil a contract with you or take pre-contractual steps at your request.
• Legitimate interests (Art. 6(1)(f)): For website analytics, security, and improving our services, where our interests do not override your fundamental rights.
• Legal obligation (Art. 6(1)(c)): When we are required to process data to comply with legal requirements.

5. How We Use Your Data

We use your personal data for the following purposes:

• Responding to your inquiries and contact form submissions
• Providing our consulting and advisory services
• Sending relevant communications about our services (with your consent)
• Analysing website usage to improve user experience
• Ensuring website security and preventing fraud
• Complying with legal and regulatory obligations

6. Third-Party Services

We use the following third-party services that may process your personal data:

6.1 Web3Forms

We use Web3Forms to process contact form submissions. When you submit a form, your data is transmitted through their service. Web3Forms privacy policy can be found at their website.

6.2 HubSpot

We use HubSpot for customer relationship management and analytics. HubSpot may collect cookies and tracking data to help us understand how visitors interact with our website. For more information, see HubSpot's privacy policy.

6.3 Hosting and Infrastructure

Our website is hosted on infrastructure that may log access data for security and performance monitoring purposes.

7. Cookies

Our website uses cookies and similar technologies. Cookies are small text files stored on your device that help us provide and improve our services.

Types of cookies we use:

• Essential cookies: Necessary for the website to function properly.
• Analytics cookies: Help us understand how visitors use our website.
• Marketing cookies: Used to track visitors and display relevant content.

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Contact form inquiries: Up to 3 years after last contact, or as required for ongoing business relationships
• Analytics data: Aggregated and anonymised after 26 months
• Contractual data: As required by Danish bookkeeping legislation (typically 5 years)

9. International Data Transfers

Some of our third-party service providers may be located outside the European Economic Area (EEA). When we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as:

• EU Commission adequacy decisions
• Standard Contractual Clauses (SCCs)
• Other legally recognised transfer mechanisms

10. Your Rights

Under GDPR, you have the following rights regarding your personal data:

• Right of access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can request correction of inaccurate or incomplete data.
• Right to erasure: You can request deletion of your data in certain circumstances.
• Right to restrict processing: You can request limitation of how we use your data.
• Right to data portability: You can request your data in a machine-readable format.
• Right to object: You can object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at hello@pyne.dk. We will respond to your request within one month as required by GDPR.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security assessments. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

12. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Danish Data Protection Agency:

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the "Last updated" date. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: