Accelerating campaign delivery with agentic imagery

Client Background

A global out-of-home advertiser relied on field teams to photograph installed creatives on billboards and street furniture. Proof-of-performance and creative iteration were slow and expensive.

Aspiration

Cut the time and cost of producing client-ready visuals - by generating authentic, campaign-specific images from existing site photos and approved creatives, with full consent and control.

How We Did It

Discovery workshops: Clarified business goals, legal requirements, and acceptance criteria for authenticity.
Agentic pipeline: Orchestrated image models and computer vision to swap creatives into site photos, adjust context like time of day and surroundings, and enforce quality checks.
React interface for campaign managers: Upload locations, select creatives, generate variants per rollout window, review, approve, and export.
Adoption and governance: Content controls, audit trails, and training to embed the workflow in daily operations.

Key Outcomes

High authenticity: Outputs meet client-facing quality for proposals and approvals.
80-90% workload reduction: Far fewer on-site shoots and manual edits, year over year.
Faster cycles: Quicker creative testing and proofing across campaigns.
Added value: Batch generation, side-by-side comparisons, and reusable templates.