Tekla: Building up a Data Platform for Expansion

Client Background

Tekla is a luxury bedding and sleepwear brand operating across e-commerce, retail, and B2B. Data lived in Medusa, Brightpearl, Business Central, Klaviyo, and multiple marketing platforms, making it hard to get a consistent, executive-ready view of performance.

Aspiration

Establish a robust, scalable data foundation to power managerial reporting - enabling leadership to spot trends, see what is working or not, and make faster, data-driven decisions across channels and regions.

How We Did It

Centralized data platform - Implemented Weld and BigQuery on GCP to extract and load from 5+ sources with modeled datasets in dbt and governance as a single source of truth.
Semantic layer and data models - Standardized definitions for revenue, margin, inventory, cohorts, and channel performance to ensure consistency across reports.
Managerial reporting in Power BI - Built role-based dashboards for leadership and functional leads covering sales, marketing efficiency, inventory and merchandising, and wholesale performance.
Web analytics rollout - Implemented Mixpanel to capture digital product behavior, tying onsite journeys to commercial outcomes in the warehouse.
Enablement - Playbooks, data dictionary, and training so business users can self-serve and trust the numbers.

Key Outcomes

Strong data foundation - One governed platform in BigQuery supports e-commerce, retail, and B2B analytics.
Better decisions, faster - Leadership uses standardized Power BI reports to track trends, diagnose issues, and act with confidence.
Deep customer insights - Clear understanding of customer behaviour and purchasing patterns enabled Tekla to increase retention and repurchase rate significantly.
Clear performance visibility - Cohorts, campaign ROI, and inventory insights highlight what is working and what is not, promoting a more data-driven culture across the company.